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Jingdong book

平面设计制作标准教程Photoshop CC+Illustrator CC（微课版）

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Jingdong book

平面设计制作标准教程Photoshop CC+Illustrator CC（微课版）

Name: 平面设计制作标准教程Photoshop CC+Illustrator CC（微课版）
Brand: Jingdong book
SKU: 3118015721
Price: 41.87 USD
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如果您是平面设计的初学者，选这本书就对了！在优质内容的基础之上，它提供的学习资源并不是一张光盘能PK的，因为它提供的是一种全方位学习Ps+Ai软件的解决方案。拥有了这本书，您将拥有整个“微课云课堂”平台的海量资源，随时随地、随心所欲想学就学。心动不如行动，赶紧拿起手机扫一扫封面二维码吧！

Content Description

Photoshop和Illustrator是当今流行的图像处理软件和矢量图形设计软件，被广泛应用于平面设计、包装装潢、彩色出版等诸多领域。本书根据高等院校教师和学生的实际需求，以平面设计的典型应用为主线，通过多个精彩实用的案例，全面细致地讲解如何利用Photoshop和Illustrator来完成专业的平面设计项目，使学生能够在掌握软件功能和制作技巧的基础上，启发设计灵感，开拓设计思路，提高设计能力。本书适合作为高等院校数字媒体艺术专业课程的教材，也可供Photoshop和Illustrator的初学者及有一定平面设计经验的读者阅读。

Catalogue

第1章平面设计概述 1
1.1 平面设计的概念 2
1.2 平面设计的流程 2
1.2.1 项目制定 2
1.2.2 需求调研 2
1.2.3 概念探索 2
1.2.4 协议签订 2
1.2.5 提案讨论 2
1.2.6 完善提案 2
1.2.7 项目验收 2
1.2.8 后期制作 3
1.3 平面设计的项目 3
1.3.1 广告设计 3
1.3.2 书籍设计 3
1.3.3 刊物设计 4
1.3.4 包装设计 4
1.3.5 网页设计 5
1.3.6 标志设计 6
1.3.7 VI设计 6
1.4 平面设计的要素 7
1.4.1 图形 7
1.4.2 文字 8
1.4.3 色彩 8
1.5 平面设计的常用尺寸 8
1.6 平面设计的应用软件 10
1.6.1 Adobe Photoshop 10
1.6.2 Adobe Illustrator 10
1.6.3 Adobe InDesign 11
第2章设计软件基础知识 12
2.1 位图和矢量图 13
2.1.1 位图 13
2.1.2 矢量图 13
2.2 分辨率 14
2.2.1 图像分辨率 14
2.2.2 屏幕分辨率 14
2.2.3 输出分辨率 14
2.3 色彩模式 14
2.3.1 CMYK模式 15
2.3.2 RGB模式 15
2.3.3 灰度模式 16
2.3.4 Lab模式 16
2.4 文件格式 17
2.4.1 TIF（TIFF）格式 17
2.4.2 PSD格式 17
2.4.3 AI格式 18
2.4.4 JPEG格式 18
2.4.5 EPS格式 18
2.5 页面设置 18
2.5.1 在Photoshop中设置页面 18
2.5.2 在Illustrator中设置页面 19
2.6 图片大小 20
2.6.1 在Photoshop中调整图像大小 20
2.6.2 在Illustrator中调整图像大小 21
2.7 出血 22
2.7.1 在Photoshop中设置出血 22
2.7.2 在Illustrator中设置出血 23
2.8 文字转换 25
2.8.1 在Photoshop中转换文字 25
2.8.2 在Illustrator中转换文字 25
2.9 印前检查 25
2.10 小样 26
2.10.1 带出血的小样 26
2.10.2 成品尺寸的小样 27
第3章标志设计 29
3.1 节能环保标志设计 30
3.1.1 制作标志 30
3.1.2 制作标志立体效果 36
3.2 课后习题——茗香清茶有限公司标志设计 40
第4章卡片设计 41
4.1 产品宣传卡设计 42
4.1.1 制作背景图 42
4.1.2 制作宣传卡正面 46
4.1.3 制作宣传卡反面 53
4.2 音乐会门票设计 60
4.2.1 添加参考线 60
4.2.2 制作背景效果 61
4.2.3 添加门票信息 66
4.2.4 制作副券 70
4.3 课后习题——饭店优惠卡设计 73
第5章 UI设计 74
5.1 APP旅游设计 75
5.1.1 制作APP旅游界面 75
5.1.2 制作APP旅游登录界面 80
5.1.3 制作APP旅游网页广告 84
5.2 课后习题——手机界面设计 92
第6章书籍装帧设计 93
6.1 儿童成长书籍封面设计 94
6.1.1 制作背景效果 94
6.1.2 制作封面效果 96
6.1.3 制作封底和书脊效果 102
6.1.4 制作封面立体效果 104
6.2 爱情解说书籍封面设计 108
6.2.1 制作封面效果 108
6.2.2 制作封底和书脊效果 114
6.2.3 制作封面海报 116
6.3 课后习题——鉴赏书籍封面设计 125
第7章唱片封面设计 126
7.1 CD唱片封面设计 127
7.1.1 制作唱片封面底图 127
7.1.2 制作唱片封面 132
7.1.3 制作唱片封底和侧面 138
7.2 专辑CD唱片封面设计 143
7.2.1 制作唱片封面底图 144
7.2.2 制作唱片封面 146
7.2.3 制作唱片封底和侧面 152
7.3 课后习题——钢琴CD封面设计 158
第8章宣传单设计 159
8.1 咖啡宣传单设计 160
8.1.1 制作背景底图 160
8.1.2 导入图片并制作标题文字 162
8.1.3 添加宣传语 163
8.1.4 添加其他相关信息 166
8.1.5 制作标志图形 167
8.2 家具宣传单设计 168
8.2.1 制作背景底图 169
8.2.2 添加并编辑标题文字 171
8.2.3 制作会话框和标志 173
8.2.4 添加其他相关信息 175
8.3 课后习题——MP3宣传单设计 178
第9章广告设计 179
9.1 洋酒广告设计 180
9.1.1 制作广告背景图 180
9.1.2 制作广告语 183
9.2 房地产广告设计 186
9.2.1 制作背景图 186
9.2.2 添加并编辑网格 187
9.2.3 制作标志图形 189
9.2.4 添加宣传性文字 191
9.3 课后习题——电脑促销广告设计 196
第10章招贴设计 197
10.1 促销招贴设计 198
10.1.1 制作宣传语 198
10.1.2 添加产品图片 202
10.1.3 制作搜索栏 207
10.1.4 添加其他信息 208
10.1.5 制作宣传主体部分 210
10.2 汽车招贴设计 214
10.2.1 制作背景效果 215
10.2.2 制作汽车阴影 216
10.2.3 制作宣传语 219
10.2.4 制作标签 220
10.2.5 添加其他信息 222
10.3 课后习题——汉堡招贴设计 227
第11章宣传册设计 228
11.1 旅游宣传册封面设计 229
11.1.1 制作宣传册封面底图 229
11.1.2 添加标题文字和装饰图形 232
11.1.3 添加并编辑图片 234
11.1.4 制作封底效果 236
11.2 旅游宣传册内页1 237
11.3 旅游宣传册内页2 242
11.4 课后习题——旅游宣传册内页3 247
第12章杂志设计 248
12.1 杂志封面设计 249
12.1.1 制作封面底图 249
12.1.2 制作杂志栏目 251
12.2 服饰栏目设计 254
12.2.1 置入并编辑图片 254
12.2.2 制作标签图形 256
12.2.3 添加介绍文字 258
12.3 化妆品栏目设计 259
12.3.1 置入并编辑图片 260
12.3.2 添加栏目内容 262
12.4 课后习题——时尚女人栏目设计 264
第13章包装设计 265
13.1 雪糕包装设计 266
13.1.1 绘制兔子耳朵 266
13.1.2 绘制兔子眼睛 268
13.1.3 绘制鼻子和嘴巴 269
13.1.4 绘制糖球 271
13.1.5 绘制手形 273
13.1.6 绘制标志和领结 273
13.1.7 绘制背景和包装 275
13.1.8 添加阴影和高光 277
13.1.9 添加图形和文字 280
13.2 奶粉包装设计 281
13.2.1 绘制包装主体部分 282
13.2.2 绘制狮子图形 285
13.2.3 添加标签和其他信息 288
13.2.4 制作包装立体效果 291
13.3 课后习题——茶叶包装设计 295

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