K-Beauty Trend Essentials

Trending on TikTok

Buldak

Sunscreen

Sanrio

  • Search History
  • Trending
Shop Departments
Japan
Korea
Greater China
Best Sellers
New Arrivals
Sale
Gift Cards
Community
More
Sign in / Sign up

English

English 简体中文 繁體中文 한국어 日本語
{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}
free FREE

View Cart & Check Out Yamibuy
Yami

Nickname

Let us know how to properly address you.

Update Your Name
Account Orders Favorites
Points 0
Coupons 0
Gift Card Balance $0.00
{{ inviteNavTitle }}
Sign Out

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

{{email ? __('Got it!') : __('Restock Alert')}}

We will notify you by email when the item back in stock.

Cancel

K-Beauty Trend Essentials 💄

Discover the newest makeup and skincare from the trendiest brands, making it effortless for you to dive into the world of K-beauty and embark on your beauty journey

Trendiest K-Beauty Picks 📈

Bringing the most innovative and sought-after beauty products straight to your fingertips

✨ Achieve Your Dream Makeup Look

It Girl Look 💎

Makeup Look Essential Steps：

  • Base Makeup: Semi-matte and dewy finish, opting for slightly darker shade choices to enhance texture and dimension
  • Blush: Choose a subtle, light-colored blush to add a touch of coolness to the overall makeup look
  • Highlight and Contour: Sculpt your facial features using the interplay of light and shadow
  • Highlight areas (prominent features that need to stand out): brow bone, forehead, triangle under the eyes, chin, and center of the nose
  • Shadow areas (create a slimming and dimensional effect): sides of the nose, along the cheeks from the ears to the corners of the mouth, and sides of the forehead
  • Eyebrows: Opt for a lighter color and follow the natural growth direction of your eyebrows, resembling the popular trend of "natural brows" seen in recent years
  • Eye Makeup: Create a matte textured subtle smokey eye look, paired with long and curled eyelashes to enhance the captivating appeal. Apply black winged eyeliner for a bold and fierce look. Blend the eyeshadow to accentuate the eye contours and add a touch of allure
  • Lips: Choose lip colors in shades of plum, true red, and berry, exuding a powerful and commanding presence

Get the same look

K-Drama Main Character Look 👸

Makeup Look Essential Steps：

  • Base Makeup: To achieve a flawless complexion, start with moisturization. Apply concealer to blemishes and blend with a brush. Use foundation or cushion compact for your base, patting and spreading evenly. Set with loose powder to control shine for oily skin in winter
  • Eyebrows: Choose a slightly darker shade than your hair color. Fill in lightly with an eyebrow pencil, following the natural shape. Use an eyebrow brush for a feathery, natural look
  • Eye Makeup: Achieve a K-drama girl-next-door charm with simple, monochromatic eyeshadow. Apply matte brown eyeshadow in the crease area and blend. Highlight inner corners with white or flesh-toned eyeshadow. Use subtle, elongated eyeliner for depth. Define and lengthen lashes for a flawless finish by separating each lash
  • Blush: Choose dusty rose or coral shades for a natural and uplifting touch. Apply to the apples of your cheeks, blending in circular motions
  • Lips: Choose muted shades like dusty rose or nude pink for a seamless look. Opt for a satin finish instead of matte or glossy. Soften lip peaks and edges for a natural, "my lips but better" effect

Get the same look

Idol Makeup Look 🎤

Makeup Look Essential Steps：

  • Base Makeup: To showcase vibrant and youthful-looking skin, the key to your base makeup is to keep it light and hydrated. Avoid heavy and dry textures! Aim for a sheer and radiant finish that reflects a healthy glow. This will enhance the youthful and energetic vibe of K-pop idols
  • Eyebrows: In the current trend of "natural brows," the focus is on achieving an authentic and soft look. Embrace a subtle, softly arched eyebrow shape that mimics the flow of natural hair. This will create a fresh and youthful vibe, enhancing the overall genuine appeal
  • Eye Makeup: Opt for vibrant and youthful colors like peachy pink or coral for your eyeshadow, which exude a playful and girlish charm. Pair it with curled and lengthened lashes for a sunflower-like effect, and a natural and innocent eyeliner. This combination will give you a lively and captivating look
  • Cheek Contouring and Highlighting: Highlighter is the finishing touch for a camera-ready idol-like face. It enhances facial features, giving them a refined and three-dimensional appearance. A natural highlighter creates a subtle luminosity, adding a translucent and radiant water-like glow to specific areas of the face
  • Lips: Opt for a moisturizing texture and pair it with bright colors like grapefruit, strawberry, or tomato shades that complement your eyeshadow. This combination will make your lips appear plump and full, with a juicy and vibrant pop of color. It exudes a super energetic and youthful vibe

Get the same look

✨Featured Facial Masks

AROH Marin Energy Moisture Mask

AROH's new product, the "Ocean Intensive Deep Moisturizing Mask," is a beloved hidden gem among Korean women. It effectively replenishes and revitalizes dry, dehydrated skin, providing intense hydration and long-lasting nourishment with natural aloe vera and seaweed extracts for a resilient, healthy complexion

User Comments:

  • 1. "I've found that using one sheet of this mask in the summer evenings is incredibly soothing for the skin, and the moisturizing effects are truly remarkable!"
  • 2. "This mask fits my face shape perfectly, and I don't even need to trim the sheet to cover every corner. The essence doesn't drip everywhere, and after using just one sheet, my skin looks radiant and smooth!"
  • 3. "Lately, I've been experiencing some redness on my face, but this mask has been amazing at calming and soothing my skin. It doesn't cause any irritation when applied, and I love that it's fragrance-free. As someone with nasal allergies, I'm really satisfied with it."
👉🏻 Get the mask

BRING GREEN Artemisia 90% Fresh Mask

BRING GREEN's 90% Natural Mask Series embraces the popular VEGAN concept, ensuring a burden-free and healthy, hydrated complexion at all times. Infused with 90% Artemisia annua extract, rich in amino acids and flavonoids, it provides deep nourishment and soothing benefits for sensitive skin, effectively addressing dehydration and delivering a unique combination of calming and moisturizing properties

User Comments:

  • 1. "The essence absorbs really well, and after using it for 20 minutes, my skin, which usually feels slightly tingling after pulse light treatment, becomes incredibly comfortable and soothed."
  • 2. "The sheet is exceptionally thin, and the high concentration of botanical essence provides an amazing calming and soothing effect. It's definitely going straight into my mask collection!"
  • 3. "This is the holy grail for preventing breakouts and keeping my skin flawless during seasonal transitions. Especially for those with sensitive and dry skin, you can confidently add this to your skincare routine."
👉🏻 Get the mask

AXIS-Y Green Vital Energy Complex Mask

AXIS-Y's Comfort Zone 6+1+1 Series combines 6 carefully selected pure plant extracts with 1 powerful ingredient and specialized techniques to effectively target and resolve various skin concerns. The 27ml ampoule essence contains 61% Artemisia annua extract known for its antibacterial and soothing properties, while natural botanical ingredients like Centella asiatica, peony root, cabbage, coffee senna fruit, spinach, and broccoli purify, hydrate, and balance the skin

User Comments:

  • 1. "Recently, there's no better mask than this one! After using it, my entire face is glowing, and the scent is refreshing and calming. I highly recommend buying it!"
  • 2. "The sheet is incredibly lightweight, and when applied, it feels like it disappears on the skin, leaving behind a hidden effect. After using it, my skin feels hydrated, soft, and even the redness is gone."
  • 3. "This mask is not only effective but also affordable. The soothing and moisturizing effects are fantastic. It has become one of my go-to masks that I always keep in stock."
👉🏻 Get the mask

✨ Korean Skincare Secrets

Deep Cleansing

Shop All

Amp up your skincare game with a clean and clear canvas as the first step, allowing for effective absorption and achieving a bright complexion

Moisturizing and Repairing Creams

Shop All

For dry and sensitive skin, especially during seasonal changes, moisturizers are vital for deep hydration and maintaining skin stability

Skincare Gift Sets

Shop All

Discover the perfect starting point for skincare journeys, whether for yourself or as thoughtful gifts for loved ones, with skincare gift sets

✨ Korean Hair and Body Care Rituals

Shop All

Elevate your hair and body care routine with natural, additive-free products that undergo rigorous skin testing for truly comforting and nurturing care without any burden

Yami

Download the Yami App

Back Top