Best of K-Beauty

Sunscreen and Primer☀️

From beach parties to barbecues, stay sun safe and shield your skin from harmful sun exposure with Korean sunscreens. All the glow and none of the burn with UVA and UVB protection year round with these double duty products. The weightness, tinted formulas have no white cast and apply seamlessly. The unique formulation allows the product to be used as a makeup primer, the final step of your skincare routine.

Cushion Foundation😊

Cushion foundations give high coverage with low effort. The bouncy cushion sponge with lightweight formula is a breeze to apply and lasts all day. The glowy finish is a natural light diffusing filter IRL. With reef-safe sunscreen, feather-light application and enriching skincare ingredients, you can focus on more important causes. Cushion foundations are earth friendly: more refills, less landfills.

Eyes👀

Experience truly the best of K-Beauty with universally flattering pink and nude matte tones for your eyelids. Achieve the charming "aegyo sal" or cute eye bag look with a gentle brown line beneath the eyes, simulating youthful, photogenic smiles. To complete the adorable Korean dolly look, finish with a high-shine microfine silver shimmer.

Lips and Cheeks💄

Indulge in a look that's subtle, hopeful, and radiantly pure — as though plucked from a fairytale. Think peachy cheeks and softly glossy lips. Enhance your lips' center with a touch of color and a high-gloss finish, favoring natural shades like rose, nude, taupe, mauve, and cherry. Your most captivating feature? That radiant smile!

Skincare🧴

In the depths of Korean beauty traditions, we find Hanbang (한방) ingredients derived from nature with potent antioxidant effects. These traditional herbal materials, rich in polyphenols, act as effective antioxidants and anti-carcinogenic agents, neutralizing harmful free radicals and promoting youthful, healthy skin. Key ingredients like lotus root, green tea, goji berry leaf, fig, and ginseng brighten the skin and enhance microcirculation.

Hair and Body🧼

Your hair is the crown that you always wear and vegan products have come a long way. Scientists have discovered that seaweed and okra have similar moisturizing and firming benefits as snail secretions, and wild yams may have antioxidant and moisturizing benefits. These trending ingredients in shampoo and masks have all the benefits and none of the animal by-products.