CANMAKE: Makeup to Find Your Own Kawaii Look

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CANMAKE: Makeup to Find Your Own Kawaii Look

While the world of Japanese beauty offers a wide range of makeup brands, some can start as a gateway and end up being the constant that you turn to again and again. For Japanese drugstore makeup (called puchi pura, or “petite price,” in Japanese), CANMAKE is definitely one of those brands. Owned by a company called IDA Laboratories that also offers natural makeup products and fragrances, CANMAKE (which is having its 35th anniversary this year) is a brand that, if you did an unofficial survey in Japan, probably shows up in the highest number of makeup bags. While geared toward younger customers for whom kawaii (the Japanese concept of “cute”) is key, it’s hard to stop using CANMAKE products because they’re just so solid. Plus they’re super affordable—you’ll never pay more than $20 for a CANMAKE item.And most importantly, every CANMAKE product is really cute. And you’ll feel happier just seeing it every time you open your makeup bag.

💄

The exciting news is that Yami is the official authorized online vendor of CANMAKE products, and we are having a 2-week launch promotion of 20% off on all CANMAKE products with code CM20. What’s more, the first 150 people to buy $30 or more of CANMAKE products will receive a small, gold makeup bag for free! So check out below to learn about some of CANMAKE’s most popular products and to find your next makeup love!

A Finishing Powder for Marshmallow-Like Skin

The Marshmallow Finish Powder ~Abloom~ is meant to set your foundation before you move on to the next step in your makeup routine. A newer edition of the popular Marshmallow Finish Powder, ~Abloom~ has SPF 19 and comes in two colors: [01] Dearest Bouquet (for overall brightening and more effective color correcting) and [02] Sakura Tulle (for a warmer finish). The powder looks white when initially applied but sets to leave a soft-focus glow. The goal here is the “marshmallow” look—smooth, soft, and delicious-looking. Dearest Bouquet has been described as a dupe for La Poudre Haute Nuance #01 “Elegant” from Elégance (the brand owned by the company Albion, which also owns the Anna Sui and PAUL & JOE Beaute brands)—which costs ¥11,000. ::gulp:: ~Abloom~ comes with a built-in mirror and an applicator puff, along with a super pretty case—as if it fell out of Princess Serenity’s makeup bag. Be careful, or you might obsess about keeping it spotless and free of fingerprints…

Marshmallow Finish Powder MB Matte Beige Ochre SPF26 PA++ 10g @Cosme Award No.1
CANMAKE 3 Options
Marshmallow Finish Powder MB Matte Beige Ochre SPF26 PA++ 10g @Cosme Award No.1
4.8 (53)
· 50+ Sold
$15.00
Marshmallow Finish Powder MO Matte Ochre SPF26 PA++ 10g @Cosme Award No.1
CANMAKE 3 Options
Marshmallow Finish Powder MO Matte Ochre SPF26 PA++ 10g @Cosme Award No.1
4.7 (55)
· 30+ Sold
$15.00

A Mascara that Lengthens and Defines—Naturally

If you want to look like you were born with naturally long lashes (who doesn’t?), try the Quick Lash Curler Separate. This mascara (including primer) has a thin wand and a defined brush that makes it easy to apply multiple thin layers of the product to give your lashes volume without clumping, weight, or fakeness. The wand also makes it easy to maneuver for use on lashes in the inner and outer corners of your eyes. As the name says, it’s great for keeping your lashes separate and defined. The product comes in multiple colors, so you can choose the one that best fits your look of the day.

                                                       

                                                       

                                                       

                                                       

                                                       

                                                       

                                                       

                                                       

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