Lucky Kitto Katsu

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Lucky Kitto Katsu

Try Your Luck with these Japanese Kit Kat Flavors

Ever since the late 1980s, we’ve been singing the popular jingle, “Give me a break, give me a break, break me off a piece of that Kit Kat bar.” While Kit Kat is a popular snack in the U.S., in Japan it is practically an obsession.

The candy bar first went on sale in Japan in 1973 and its fame continues to surge. Its popularity is likely helped by the fact that “Kitto Katto,” the Japanese transliteration sounds close enough to a lucky Japanese phrase “Kitto Katsu.”

This little lucky charm usually has at least 30 flavors in production at any given time but has produced hundreds of flavors since the early 2000s. In 2017, Nestle, which produces Kit Kat in Japan, had to open an all-new factory—its first new one in Japan in 26 years—to keep up with demand.

If you’re ready to break off a little piece of Japanese good luck, below are a few suggestions to get you started.

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